"It's Your Time to Buy!"

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I’ve been hearing this for years. It’s everywhere, in reading articles, different information pieces and different content marketing shared in a variety of places. They all say that same kind of...
Should I Use My Friend as My Real Estate Agent

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When deciding to buy or sell a home, many of us have friends or family that are already in the real estate business. We have cousins and uncles and brothers and sisters and neighbors and third cousins of your...
​Choosing the Right Boston Neighborhood

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Need help finding the right Boston neighborhood for your home search? Here are five factors that should figure prominently in your thinking.SchoolsEven if you don’t have kids, the quality of the schools in a...
Don't Be Fooled By Home Staging

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According to a report just out, it is too easy to be fooled by home staging. Home staging is a term that we are gradually becoming familiar with. It is the idea that we try to create the best impression of our...
Tips: Preparing Your Home For Sale

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Little Things Mean A Lot: Loose doorknobs or cabinet pulls, sticking doors and drawers, wobbly hinges, stuck windows – are negative factors. Check and repair all these minor flaws.Painting For A Better Sale:...
North Reading Turkey Trot

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ERA Russell Realty Group had a great time supporting the eight annual North Reading Turkey Trot. This is the second year that we have been the premier sponsor of the trot. The Local race is 3.1 mile run that...
Two Reasons Why A Home Won’t Sell

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If we tried hard enough, I imagine that we could could come up with dozens upon dozens of reasons why a house is having a hard time selling on the market, but if you think about it and narrow it down, there...
Tips: Preparing Your Home For Sale

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Little Things Mean A Lot: Loose door knobs or cabinet pulls, sticking doors and drawers, wobbly hinges, stuck windows – are negative factors. Check and repair all these minor flaws